Sunday, February 13, 2005

For those interested in examining another type of online strategy, look no further.

Thursday, February 10, 2005

Final Presentations - Thurs, Feb 17th

Each group will have 15 minutes to present their complete transmedia strategy. There will be five minutes for Q and A.

This presentation should be based on the five assignments carried out this term. Given the short length of time - and knowing that I have already read your content - it is important that you focus on the unity of the transmedia franchise. How does your work this term best exemplify those principles set forth in the first class? Be very clear on this point... don't give me a laundry list of all the component pieces.

You may use whatever audio-visual aids you feel will enhance your presentation - but be wary of showing media! Film clips suck away an alarming amount of time.

Each group should rehearse their presentation beforehand and carry out a tech run at some point on the 17th. Nothing is worse than wrestling with technical problems (ie. the computer not having PowerPoint) while the clock is ticking.

Finally, each group should submit polished versions of all five assignments as a single package... this would be the "leave behind" if you were actually pitching this to an IP holder. This part of the final presentation simply requires incorporating the notes I have made on each assignment. Include a one page executive summary at the front to tie it together.

I would suggest, naturally, that you divide the labour between the presenter(s) and those polishing the assignments.

Any questions, of course, just send an e-mail.


Assignment#5 for Transmedia Storytelling class

This assignment is due well before next week's final class. In order to give you proper feedback, this assignment will need to be submitted no later than 23h59 on Sunday the 13th. These assignments will get feedback that can be incorporated into your final presentations. I will, however, accept assignments for grading (no feedback guaranteed) until 18h29 onTuesday. In all cases, these should be placed in the usual dropbox - send an e-mail to Justin so that he can forward me a copy.

Each team is to develop an online content strategy that rounds out their transmedia franchise. At a minimum, this proposal should:

1) Identify your audience.
2) Select methods of propagation.
3) Lay out a time table.
4) Develop a content strategy that employs several of the techniques discussed in class.
5) Be clear on how this online material fits into your overall transmedia franchise.

As always, be conscious of how your choices showcase the world of your franchise and expose the depth of the characters.

Thursday, February 03, 2005

Assignment#4 for Transmedia Storytelling class
For next week (to be submitted no later than 18h29, as always), each team is to develop a comprehensive "pitch" for a video game related to their transmedia franchise. As always, consider how this extension heightens the audience experience. Your pitch should include the following three documents:

The Vision Statement
The Project Charter
Competitive Analysis

Please refer to the handout. Keep it at about 5 pages total. Any questions, just drop me a line.