Assignment#3 for Transmedia Storytelling class

For next week (to be submitted no later than 18h29, as always), each team is to develop a licensed product strategy that ties into their transmedia property. This strategy can encompass either an analog game, collectibles or other related products. As always, discuss the specific techniques and featured content that will bring the world and its characters to life.

Given your specific IP, the submitted work should take the form of 3 one page pitches for different analog products. Each must cover the following points:


1. Game title
2. Type of game (e.g. casual party game, CCG, RPG, etc.)
3. Brief description of game play (NOT A LISTING OF RULES)
4. Description of target demographic and the intended user experience
5. How will you do the IP justice / how will you stay true to the IP?
6. How will the license will contribute to game play? And vice versa?
7. Why this product (conclusion)?
8. What entity (individual, corp., etc.) controls the licensing of your IP?

Assignment#2 for Transmedia Storytelling class

For next week (to be submitted no later than 18h29, as always), each team is to develop a DVD co-creation strategy that ties into their transmedia property. This strategy should discuss the specific interactive techniques and featured content that will bring the world and its characters to life.

While it is not strictly necessary to discuss the business rationale for doing so, some understanding of this would benefit your submission. Please make sure to include a discussion of the following points:

1) How will your strategy deepen the audience experience?
2) Which of their sensibilities are you trying to engage?
3) In what ways can this content be mined, distributed, re-purposed?

To truly understand Transmedia theory, here are two articles to kick you off, both by Henry Jenkins. The first lays out his concept of how transmedia franchises work; the second is a terse-but-interesting rebuttal to critics of the Matrix franchise.