Assignment#2 for Transmedia Storytelling class

For next week (to be submitted no later than 18h29, as always), each team is to develop a DVD co-creation strategy that ties into their transmedia property. This strategy should discuss the specific interactive techniques and featured content that will bring the world and its characters to life.

While it is not strictly necessary to discuss the business rationale for doing so, some understanding of this would benefit your submission. Please make sure to include a discussion of the following points:

1) How will your strategy deepen the audience experience?
2) Which of their sensibilities are you trying to engage?
3) In what ways can this content be mined, distributed, re-purposed?