Tuesday, January 29, 2008
Interesting...
Hmmm.
Tapping Networks
Let's consider this post the *official* place to add you thoughts on how your team can best leverage the power of social networks: computer, personal, mobile, whatever.
One post per team is all that's needed: just work your way through tonite's points (bullets will do just fine) and lay out some ideas of how these theories can be applied to your world-changing idea.
Good luck!
Sunday, January 27, 2008
Social Networks Made Easy
Tuesday, January 15, 2008
Bad Execution of YOUR Idea?
Based on the five points raised in tonight's lecture, go through your team's idea. Think of how your idea might be badly executed and how you might possibly guard against that.
Please comment on this post with your reply.
The DEFINITIVE Book Post
If you want some feedback (basic "up" or "down" on your book idea), post the book here as comment and indicate why you think it might be an appropriate fit for the course. Broad topics of interest would include:
- new media
- change management
- idea generation
It's ok if your book is a little, er, evangelical as long as its point is to make the reader *think* in a new way.
... so, yes, before you ask, anything by Karl Marx would be acceptable. ;-)
Tuesday, January 08, 2008
Class Breakdown
Class 01: Good Ideas Change the World
Kosmo, Napster, Hotmail, eBay, and the Silicon Alley Reporter
Class 02: Bad Execution of Good Ideas Can Also Change the World
GovWorks, Razorfish, TheGlobe, Suite101, and Pseudo
Class 03: The Medium is the Message
Viral marketing and social networks
Class 04: The Gift Economy
User-generation, collaboration and open-source
Class 05: Power from the People
Crowd-sourcing, crowd-hacking and bloggery
Class 06: Why Change the World?
Paying it back, paying it forward and being a mensch
Class 07: Open-house idea lab
Presentation and critique of student projects
Changing the World - Course Description
All too often, the operational requirements and production environments of digital media companies (and schools!) can put too much focus on quantifiable outcomes… especially for people new to the industry. While important as a guidepost, this tendency can sometimes make one forget the potential of digital media to do much more than sell vacuum cleaners online.
This course will take students outside of the production mentality for just a little bit and get them to focus their energy, intentions and ideas of the potential of interactive media to effect meaningful change. The course will cover two main areas of interest: significant movements within new media (like social networking) and the people who made them significant (and how they did so). Students may be surprised to learn that many of these truly groundbreaking innovations were brought to life by people who were not only their age, but had comparable skills.
But most importantly, these people had ideas and understood how digital design could bring them to life. The arc of the student’s experience in this course will be to conceive, define and develop an idea - executable through online techniques – that they believe could truly change the world.